Business by Type: Why Universal Advice Doesn't Work
Most business courses and books are written by Manifestors or for Manifestors: "Just do it!", "Just start!", "Be aggressive!" But this model suits only 8% of people. The remaining 92% need a different approach aligned with their energetic nature.
Generator Entrepreneur
Strategy: don't create a business from your head — respond to market demands.
- Start with what you enjoy doing — sacral response will guide you
- Test ideas through response: offer a service and see if there's an "uh-huh!"
- Build a business on mastery — become the best in your niche
- Marketing: let clients find you (SEO, referrals, content)
- Avoid: cold sales, aggressive promotion, working "for money" without response
MG Entrepreneur
Strategy: multiple projects simultaneously, rapid hypothesis testing.
- Don't limit yourself to one business — your strength is multi-potentiality
- Quickly launch MVPs, test, and move on
- Delegate routine — you need variety
- Use your speed as a competitive advantage
Projector Entrepreneur
Strategy: expert business based on deep knowledge of systems and people.
- Become a recognized expert in a narrow niche
- Let clients come to you — through content, speaking, publications
- Work with a limited number of clients at a premium rate
- Always schedule rest — you can't work like a Generator
- Ideal formats: coaching, consulting, mentoring, management
Manifestor Entrepreneur
Strategy: launch and delegate.
- You're a founder, not an operations manager. Launch and hand off
- Inform your team and clients about your plans
- Find a Generator partner for daily operations
- Don't fear serial entrepreneurship — launching new things is your superpower
- Allow yourself to work in bursts, not on a schedule
Reflector Entrepreneur
Strategy: business as a mirror of the community.
- Choose a business in a healthy environment with the right people
- Your strength is seeing what the community needs
- Don't rush decisions — give yourself a lunar cycle
- Ideal formats: assessment, auditing, curation, community management
General Principles
- Calculate your bodygraph and identify your type and authority
- Don't copy someone else's business model — create your own by type
- Check every decision through strategy and authority
- Surround yourself with people who complement your design